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The beautiful models took to the streest of the busy city to promote both the competition and breast cancer awareness.
Breast Cancer Awareness Month is an annual international health campaign organized by major breast cancer charities every October.
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It is designed to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure.
The campaign also offers information and support to women and men affected by breast cancer.
The initiative was supported by common people and controversial #NoBraDay has appeared to motivate all bra wearers to ditch the lingerie.
However, it’s unclear what the actual goal of going bra-less is, as there’s no information how it will help to avoid or determine breast cancer.
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